Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
Centre of Sociological Research, Szczecin, Poland
2013-05-01
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Series: | Economics & Sociology |
Online Access: | http://www.economics-sociology.eu/files/10_Galan.pdf |