THE ROLE OF THE RETAILERS IN CAUSE-RELATED MARKETING: A REFERENCE TO THE SPANISH CASE

by M. Mercedes Galán - Ladero, Clementina Galera - Casquet
Published 2015-07-01

Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

by M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Victor Valero-Amaro, M. Jesus Barroso-Mendez
Published 2013-05-01