Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways

by Jakub Berčík, Johana Paluchová, Katarína Neomániová
Published 2021-02-01

Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots

by Katarína Neomániová, Jakub Berčík, Elena Horská
Published 2018-01-01

The Use of Eye‑Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation

by Katarína Neomániová, Jakub Berčík, Anka Pavelka
Published 2019-01-01

Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food

by Jakub Berčík, Katarína Neomániová, Jana Gálová, Anna Mravcová
Published 2021-07-01

Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision

by Jakub Berčík, Elena Horská, Johana Paluchová, Katarina Neomaniova
Published 2015-12-01

Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services

by Jakub Berčík, Katarína Neomániová, Anna Mravcová, Jana Gálová
Published 2021-08-01