Opportunities for Doing Business with Countries Neighbouring V4 – The Case of Ukraine

by Jana Gálová
Published 2013-03-01

RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN

by Jakub Berčík, Jana Gálová, Elena Horska
Published 2013-12-01

Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food

by Jakub Berčík, Katarína Neomániová, Jana Gálová, Anna Mravcová
Published 2021-07-01

Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services

by Jakub Berčík, Katarína Neomániová, Anna Mravcová, Jana Gálová
Published 2021-08-01

The use of consumer neuroscience in aroma marketing of a service company

by Jakub Berčí­k, Anna Mravcová, Jana Gálová, Martin Mikláš
Published 2020-12-01