THE ROLE OF THE RETAILERS IN CAUSE-RELATED MARKETING: A REFERENCE TO THE SPANISH CASE

by M. Mercedes Galán - Ladero, Clementina Galera - Casquet
Published 2015-07-01

Market Orientation in NGDOs: Construction of a Scale Focused on Their Stakeholders

by Víctor Valero-Amaro, Clementina Galera-Casquet, María Jesús Barroso-Méndez
Published 2019-08-01

Valuation and importance of the extrinsic attributes of the product from the firms´ perspective in a Spanish wine protected designation of origin

by M. Mar Garcia-Galan, Alejandro del Moral-Agúndez, Clementina Galera-Casquet
Published 2014-07-01

Influence of Partner Characteristics and Relational Capital on the Success of Business/Nonprofit Organization Partnerships

by María Jesús Barroso-Méndez, Clementina Galera-Casquet, Víctor Valero-Amaro, María Teresa Nevado-Gil
Published 2020-01-01

Antecedents of Relationship Learning in Business-Non-Profit Organization Collaboration Agreements

by María Jesús Barroso-Méndez, Clementina Galera-Casquet, Víctor Valero-Amaro, María Teresa Nevado-Gil
Published 2019-12-01

Does the Product Type Influence on Attitudes Toward Cause-Related Marketing?

by M. Mercedes Galan-Ladero, Clementina Galera-Casquet, Victor Valero-Amaro, M. Jesus Barroso-Mendez
Published 2013-05-01