Validating antecedents of customer engagement in Social Networking Sites using fuzzy delphi analysis
The concept of online customer engagement is getting imperative in modern business due to the uncontrolled conversation via cyber-avenue. This study validates the antecedents of customer engagement conceptualized in Social Networking Sites (SNS) by benefitting the Fuzzy Delphi method. Through purpos...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Science and Information Organization
2018
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| Subjects: | |
| Online Access: | View Fulltext in Publisher View in Scopus |