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Maksom, Z.
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Maksom, Z.
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Maksom, Z.
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1
Consequences of customer engagement in social networking sites: Employing Fuzzy Delphi Technique for validation
by
Haniff, M.M
,
Jani, N.M
,
Maksom
,
Z
.
,
Mustapha, R.
,
Zakaria, M.H
Published 2018
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2
Validating antecedents of customer engagement in Social Networking Sites using fuzzy delphi analysis
by
Haniff, M.M
,
Jani, N.M
,
Maksom
,
Z
.
,
Mustapha, R.
,
Zakaria, M.H
Published 2018
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Related Subjects
Customer engagement
Fuzzy delphi
SNS
Antecedents
Brand page
Consequences
Online community
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