The experience of . . . suspense: understanding the construct, its antecedents, and its consequences in consumption and acquisition contexts
Will my flight be cancelled? Will I win the eBay auction? These consumption and product acquisition situations would trigger the experience of . . . suspense. Suspense is defined as the overall anticipatory arousal associated with the hope and/or fear felt by a consumer assessing the likelihood...
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| Format: | Others |
| Language: | en_US |
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Texas A&M University
2005
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| Online Access: | http://hdl.handle.net/1969.1/1529 |