Leonard Berry

Leonard L. "Len" Berry (born 1942) is a University Distinguished Professor of Marketing of Mays Business School at Texas A&M University, and a senior fellow at the Institute for Healthcare Improvement. Berry is a past president of the American Marketing Association. He has studied service delivery in healthcare at the Mayo Clinic and in cancer care settings. Berry is Texas A&M's most cited faculty member on Google Scholar, with over 235,000 citations. Provided by Wikipedia
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  1. 1
    The experience of . . . suspense: understanding the construct, its antecedents, and its consequences in consumption and acquisition contexts
    by Guidry, Julie Anna
    Published 2005
    Other Authors: “...Berry, Leonard...”
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  2. 2
    Looking for a good doctor (or realtor or mechanic): construing quality with credence services
    by Mirabito, Ann Marie
    Published 2010
    Other Authors: “...Berry, Leonard L....”
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  3. 3
    Consumers' Cognitive, Affective, and Behavioral Responses to an Invasion of Privacy: Essays on Understanding Consumer's Privacy Concerns
    by Srivastava, Mona
    Published 2010
    Other Authors: “...Berry, Leonard L....”
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