The influence of Brand Personality on the success of Crowdfunding--Application of Logistic Regression and Neural Networks
碩士 === 國立中興大學 === 行銷學系所 === 106 === The first crowdfunding platform of Taiwan was established in 2011, but people know it clearly truly until 2014. Recently, crowdfunding has become one of the most important ways to raise funds for many individuals and associations. Because of the prosperity of crow...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wpe8f5 |