Using First-Mover Advantage and Resource-Based Theory to Explore the Sustainable Competitive Advantage of Enterprises: Take the Frozen Prepared Food of a Case Company for Example
碩士 === 國立臺北大學 === 企業管理學系 === 105 === New products in the food market often trigger a buying spree among consumers. Manufacturers that launch products first may not gain the advantage and may be forgotten when the trend of store declines because of the low-entry barriers in the food market and the fi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7585ge |