The influences of team-related factors and brand equity on purchase intention: The case of satellite fans

碩士 === 國立成功大學 === 體育健康與休閒研究所 === 105

Bibliographic Details
Main Authors: Min-YuLin, 林民育
Other Authors: Shang-Chun Ma
Format: Others
Language:en_US
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/rg6b56