The relationship between leisure benefits and life stress: An example of the hiker in suburban mountains of Kaohsiung area

by Shang-Chun Ma, 馬上鈞
Published 2002

Esports Spectating Motives and Streaming Consumption: Moderating Effect of Game Genres and Live-Streaming Types

by Shang-Chun Ma, Kevin K. Byon, Wooyoung (William) Jang, Shang-Min Ma, Tsung-Nan Huang
Published 2021-04-01

The Balance of Heritage Tourism Development Between Historical Culture and Organizational Ambidexterity Management: The Case Study of Taiwan ALiShan Hotel

by Chih-KenLin, 林志根
Published 2018

The Relationships between Attributes, Attitude, and Behavioral Intention: Moderating effects of Environmental Awareness and Nationality

by Man-ChunTien, 田曼君
Published 2018

Social Media Analytics for Chinese Professional Baseball League Fans: The Effect of Media Characteristics on Fan Engagement

by Wan-ChenChen, 陳琬蓁
Published 2019

Testing the Effect of eSport Spectators’ Motivations on their Consumption Behavior: Comparison between a Real-time Strategy Game and a Card Game

by Yueh-TungHua, 花岳彤
Published 2016

Translation and Validation of the Chinese Team Identification Scale: Testing of Cross-National Invariance across Taiwan and the United States

by Jhu-JyunHsu, 許筑鈞
Published 2016

The influences of team-related factors and brand equity on purchase intention: The case of satellite fans

by Min-YuLin, 林民育
Published 2017

Testing a Structural Model of Constraints Negotiation in Spectator Sport

by Chung-YuChu, 舒仲瑜
Published 2014

Spectator’s Identification, Perceived Athlete-Sponsor Fit and Behavioral Intention

by Kuan-TingChen, 陳冠廷
Published 2014

The Study of Construction the Quality Cost of Multiple Sport Event – Application in Taiwan National Intercollegiate Athletic Games

by Shun-ShengHung, 洪舜陞
Published 2015

Leveraging Legacies from Major Sporting Events: The Case of the Tour de Taiwan

by Chia-ChianLee, 李佳倩
Published 2015