The Effect of Self-Congruence and Styles of Thinking

碩士 === 中原大學 === 企業管理研究所 === 105 ===   The purpose of this study is to investigate the effect of self-congruence and styles of thinking on recipients’ appreciation to gifts. According to previous research, two hypotheses are proposed and conducted by experiments. Results show that the more self-congr...

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Bibliographic Details
Main Authors: Hsin-Pei Chiang, 江欣蓓
Other Authors: Shin-Shin Chang
Format: Others
Language:zh-TW
Published: 2017
Online Access:http://ndltd.ncl.edu.tw/handle/85194136827961827626