The Effects of Loyalty Program Requirement, Monetary Cost and Source of Income on Consumer Preference Toward Loyalty Program Rewards

by Shin-Shin Chang, 張心馨
Published 2004

The impact of purchase quantity on the compromise effect: The balance heuristic

by Yin-Hui Cheng, Shin-Shin Chang, Shih-Chieh Chuang, Ming-Wei Yu
Published 2012-07-01

The Study on Mood, Self-Construal, and Consumption Decision—Self-Control as a Moderator

by Pei-Chuan Wu, 吳佩娟
Published 2017

Investigation on the Determinants of Structural Alignment Model

by Chien-Yu Yeh, 葉倩妤
Published 2014

The impact of brand trust on structuralalignability model

by Shih-Chun Chou, 周士鈞
Published 2014

The Relationship between Product Message and the Role of Price

by Yu-Lin Jiang, 江玉琳
Published 2014

The Impact of Environmental Consciousness and Innovation Acceptance on New Product Attitude: An Examination of LED Light

by Chen-Tsai Chien, 簡振財
Published 2014

The Impact of Brand Message on the Role of Price

by Shu-Hong Lin, 林舒虹
Published 2014

The Impact of Price Level on Evaluating Alignable and Nonalignable Attribute

by Pi-Huai Liao, 廖畢槐
Published 2013

The Key Success Factors Study of Electronics Instrument Industry

by Chi-An Lee, 李祈安
Published 2012

The Effect of Self-Congruence and Styles of Thinking

by Hsin-Pei Chiang, 江欣蓓
Published 2017

The Study on Investigating Relationship between Power and Advertising Appeals

by Jia-Wei Kuo, 郭家維
Published 2016

The Research of Relationship Norms and Perceived Fairness

by Guan-Yu Chen, 陳冠宇
Published 2015

Gift-Receivers'' Gratefulness: The Influence of Power States and Gift-Giving Situation

by Yu-Hsiang Cheng, 鄭宇翔
Published 2015

An investigation of factors affecting perceived quality

by Wei-Jie Hsu, 許為傑
Published 2015