The Research of Brand Awareness on Vietnam Customer’s Brand Coffee Purchasing Intention
碩士 === 健行科技大學 === 企業管理系碩士班 === 104 === Abstract This study was designed to investigate brand awareness, quality, value perception affect perception, satisfaction and willingness to buy them with TRUNG NGUYEN coffee brand, for example. In this study, the main of subject is deeply understanding of bra...
Main Authors: | Thu-Thuy Tran, 陳秋水 |
---|---|
Other Authors: | HSIANG-MING LEE |
Format: | Others |
Language: | zh-TW |
Published: |
2016
|
Online Access: | http://ndltd.ncl.edu.tw/handle/cn9tjf |
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