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1

An appraisal of consumers'' purchasing inclination for cellular handset in different retailing channels

by Hsiang-Ming Lee, 李祥銘
Published 2003

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2

The Moderating Effects of Self-Referencing and Relational-Interdependent Self-Construal in Anti-Smoking Advertising for Adolescents

by Hsiang-Ming Lee, Ya-Hui Hsu, Tsai Chen
Published 2020-11-01

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3

Effects of Brand Image on Brand Equity the Word-of-Mouth, and Country of Manufacture as Moderator Variable

by JHENG-TAI YUE, 岳正泰
Published 2014
Other Authors: “...Hsiang-Ming Lee...”

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4

A Study on the Green Consumer’s Knowledge, Attitude and Behaviors of Elementary Senior Students in Taoyuan County

by Yu-Ling Huang, 黃玉玲
Published 2013
Other Authors: “...Hsiang Ming Lee...”

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5

The effect of advertising appeals and involvement-A study on military recruitment Ads

by Yu-Shu Lee, 李玉書
Published 2013
Other Authors: “...Hsiang-Ming Lee...”

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6

A Study on Repurchasing Intention toward Experiential Marketing, Service Quality, and Brand Equity in Leisure Farm

by Tzu-Ting Peng, 彭資庭
Published 2013
Other Authors: “...Hsiang-Ming Lee...”

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7

Emotional labor, organizational support and employee’s Turnover Intention- mediating effect of Job Burnout

by Yi-Ping Hu, 胡怡萍
Published 2015
Other Authors: “...Hsiang-Ming Lee...”

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8

The Effect of PZB Model on Purchasing Intention The Case Study of Vietnam – BIG C Supermarket

by Thu- Thi Hoa Hoang, 黃氏秋花
Published 2016
Other Authors: “...HSIANG- MING LEE...”

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9

The Research of Brand Awareness on Vietnam Customer’s Brand Coffee Purchasing Intention

by Thu-Thuy Tran, 陳秋水
Published 2016
Other Authors: “...HSIANG-MING LEE...”

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