The Research of Brand Awareness on Vietnam Customer’s Brand Coffee Purchasing Intention

碩士 === 健行科技大學 === 企業管理系碩士班 === 104 === Abstract This study was designed to investigate brand awareness, quality, value perception affect perception, satisfaction and willingness to buy them with TRUNG NGUYEN coffee brand, for example. In this study, the main of subject is deeply understanding of bra...

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Bibliographic Details
Main Authors: Thu-Thuy Tran, 陳秋水
Other Authors: HSIANG-MING LEE
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/cn9tjf