The Effect of Perceived Value and Luxury Value on the Brand Relationship Quality and Customer Loyalty - An Empirical Study of Restaurant Industry
碩士 === 銘傳大學 === 觀光事業學系碩士班 === 101 === Nowadays in society, due to fierce competition, restaurants need to think about how to create more consumer value to promote Brand Relationship Quality and Customer Loyalty. The primary objective of this current study is to understand how consumers'&...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/25561706289923141208 |