The Influence of Service Recovery on Customer Loyalty:Moderating Effect of Service Failure- A Study of Hotel Industry

碩士 === 國立臺北大學 === 企業管理學系 === 99 === Hotel Star Rating held by Tourism Bureau of the ROC Ministry of Transportation and Communications was the first time in 2009. Assessing by the hotel’s building facilities and service quality, hotels can promote entire quality of service. Hotel’s service quality be...

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Bibliographic Details
Main Authors: Huang, Peichun, 黃珮淳
Other Authors: Shieh, Jiintrang
Format: Others
Language:zh-TW
Published: 2011
Online Access:http://ndltd.ncl.edu.tw/handle/08600541510836244547