A Study of both Menu Design and Dining Atmosphere as related to Customer Satisfaction and Customer Loyalty in a Hotel Buffet Restaurant
碩士 === 輔仁大學 === 餐旅管理學系碩士班 === 98 === The purpose of this research was to study the relationship of menu design, dining atmosphere, customer satisfaction and loyalty, and further more, to predict the customer satisfaction and loyalty by the use of menu designs and a suitable dining atmosphere in a ho...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13753083546546260299 |