Consumer Decision Rules and Post-consumption Dissonance of Maximizer versus Satisficer under the Situation of Information Overload

碩士 === 國立政治大學 === 企業管理研究所 === 94 ===

Bibliographic Details
Main Authors: Chou, Chi-Yun, 周起筠
Other Authors: Bei, Lien-Ti
Format: Others
Language:zh-TW
Published: 2006
Online Access:http://ndltd.ncl.edu.tw/handle/35769480346930320179