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  1. 1
    極大化與滿足化消費者在資訊超載下的決策模式與購後認知失調探討
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  2. 2
    Consumer Decision Rules and Post-consumption Dissonance of Maximizer versus Satisficer under the Situation of Information Overload
    by Chou, Chi-Yun, 周起筠
    Published 2006
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