An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management

South Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign exchange earnings and by increased economic activity. The a...

Full description

Bibliographic Details
Main Authors:	Mike Bendixen, Denis Cranson, Russell Abratt
Format:	Article
Language:	English
Published:	AOSIS 1996-09-01
Series:	South African Journal of Business Management
Online Access:	https://sajbm.org/index.php/sajbm/article/view/807

id	doaj-ffe135c2a8a14e619cf2fc714cc26cb1
record_format	Article
spelling	doaj-ffe135c2a8a14e619cf2fc714cc26cb12021-02-02T00:07:10ZengAOSISSouth African Journal of Business Management2078-55852078-59761996-09-01273434910.4102/sajbm.v27i3.807526An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing managementMike Bendixen0Denis Cranson1Russell Abratt2Graduate School of Business Administration, University of the WitwatersrandGraduate School of Business Administration, University of the WitwatersrandGraduate School of Business Administration, University of the WitwatersrandSouth Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign exchange earnings and by increased economic activity. The aim of this study was to establish the current perceptions of foreign tourist-industry representatives regarding South Africa as a tourist destination. The perceptions of 81 international travel-industry representatives were examined. The results show that South African tourism reflects a multidimentional problem. These factors need to be addressed in order for South Africa to have a vibrant and sustainable tourism industry.https://sajbm.org/index.php/sajbm/article/view/807
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Mike Bendixen Denis Cranson Russell Abratt
spellingShingle	Mike Bendixen Denis Cranson Russell Abratt An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management South African Journal of Business Management
author_facet	Mike Bendixen Denis Cranson Russell Abratt
author_sort	Mike Bendixen
title	An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management
title_short	An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management
title_full	An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management
title_fullStr	An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management
title_full_unstemmed	An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management
title_sort	international industry perspective of tourism to post-apartheid south africa: implications for marketing management
publisher	AOSIS
series	South African Journal of Business Management
issn	2078-5585 2078-5976
publishDate	1996-09-01
description	South Africa is now a democratic state and is being accepted in the community of nations. It has been shown that tourism can make a significant contribution to the development of this country by providing employment, contributing to foreign exchange earnings and by increased economic activity. The aim of this study was to establish the current perceptions of foreign tourist-industry representatives regarding South Africa as a tourist destination. The perceptions of 81 international travel-industry representatives were examined. The results show that South African tourism reflects a multidimentional problem. These factors need to be addressed in order for South Africa to have a vibrant and sustainable tourism industry.
url	https://sajbm.org/index.php/sajbm/article/view/807
work_keys_str_mv	AT mikebendixen aninternationalindustryperspectiveoftourismtopostapartheidsouthafricaimplicationsformarketingmanagement AT deniscranson aninternationalindustryperspectiveoftourismtopostapartheidsouthafricaimplicationsformarketingmanagement AT russellabratt aninternationalindustryperspectiveoftourismtopostapartheidsouthafricaimplicationsformarketingmanagement AT mikebendixen internationalindustryperspectiveoftourismtopostapartheidsouthafricaimplicationsformarketingmanagement AT deniscranson internationalindustryperspectiveoftourismtopostapartheidsouthafricaimplicationsformarketingmanagement AT russellabratt internationalindustryperspectiveoftourismtopostapartheidsouthafricaimplicationsformarketingmanagement
_version_	1724314556128296960

An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management

Similar Items