Marketing control in retailing

by Russell Abratt
Published 1981-03-01

Industrial marketing research: Theory and practice

by Russell Abratt
Published 1982-06-01

Factors influencing general practitioners in the prescription of homeopathic medicines

by Russell Abratt, Julie Lanteigne
Published 2000-09-01

Implementing business ethics in large British organisations

by Russell Abratt, Nicola Higgs
Published 1995-03-01

Sales force compensation and incentive schemes: Practices in the South African pharmaceutical industry

by Russell Abratt, Manfred Klein
Published 1999-09-01

Corporate sponsorship of the Rugby World Cup 1995: An analysis of sponsors and spectators

by Jacqui Spence, Russell Abratt, Douglas Mattheus
Published 1997-09-01

An international industry perspective of tourism to post-apartheid South Africa: Implications for marketing management

by Mike Bendixen, Denis Cranson, Russell Abratt
Published 1996-09-01

Consumer perceptions of a perilous product: International tourism to South Africa

by Mike Bendixen, Denis Cranson, Russell Abratt
Published 1996-12-01

The views of South African marketers concerning consumer privacy

by Nicola Higgs-Kleyn, Russell Abratt, Rowan Brewer
Published 2000-12-01

Use of psychographics in consumer market segmentation: The South African experience

by Jacqui Spence, Russell Abratt, Bobby A. Malabie
Published 1997-06-01