Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic
Conformity consumer behavior refers to a preference of using the behaviors or expectations of others as a guideline for one’s own consumption patterns. Significant characteristics of conformity consumer behavior have been observed during the COVID-19 pandemic, and it has greatly hindered resource al...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2021-07-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440211032152 |