Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic

by Jianan Li, Xiaotong Jin, Taiyang Zhao, Tiannv Ma
Published 2021-07-01

The Impact of COVID-19 and Public Health Emergencies on Consumer Purchase of Scarce Products in China

by Xiaotong Jin, Jianan Li, Wei Song, Taiyang Zhao
Published 2020-12-01

Will Buying Follow Others Ease Their Threat of Death? An Analysis of Consumer Data during the Period of COVID-19 in China

by Wei Song, Xiaotong Jin, Jian Gao, Taiyang Zhao
Published 2020-05-01

Save for Safe: Effect of COVID-19 Pandemic on Consumers' Saving and Spending Behavior in China

by Xiaotong Jin, Yurou Zhao, Wei Song, Taiyang Zhao
Published 2021-04-01

Mating Goals Moderate Power’s Effect on Conspicuous Consumption Among Women

by Taiyang Zhao, Xiaotong Jin, Wei Xu, Xiaomeng Zuo, Hongjing Cui
Published 2017-08-01

Shape–Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference

by Feng Yao, Xiaotong Jin, Banggang Wu, Taiyang Zhao, Tiannv Ma
Published 2021-09-01

Feeling Deficient but Reluctant to Improve: How Perceived Control Affects Consumers' Willingness to Purchase Self-Improvement Products Under Self-Deficit Situations

by Wei Song, Xiaotong Jin, Jian Gao, Taiyang Zhao, Taiyang Zhao
Published 2021-05-01

Transcriptome Sequencing Analysis Provides Insights Into the Response to in

by Xiangfeng He, Wanyue Li, Wenzhu Zhang, Xiaotong Jin, Awraris Getachew Shenkute, Tessema Aynalem, Shufa Xu, Wenhe Wang
Published 2019-03-01