Sustainable Competitive Advantage of Riau Malay Weaving Industry Based on Local Wisdom

This study aims to analyze the strategy of developing Riau Malay woven fabrics’ competitiveness and what factors predominantly influence efforts to develop the sustainable competitive advantage of the Riau malay weaving industry based on local wisdom of Malay fabrics in Pekanbaru. The sampling techn...

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Bibliographic Details
Main Authors: Annisa Mardatillah, Rosmayani Rosmayani, Shafira Amalia Ramadhani
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2021-03-01
Series:International Research Journal of Business Studies
Subjects:
Online Access:http://irjbs.com/index.php/jurnalirjbs/article/view/2068