Rational and irrational behavior of Slovak consumers in the private label market

Rational and irrational behavior of Slovak consumers in the private label market

Rational and irrational consumer behavior has already been the subject of several studies. Although their attention was mostly focused on traditional brands, these studies and their conclusions may also serve as a model for private label research, which is now increasingly coming to the forefront. P...

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Bibliographic Details
Main Authors: Ingrida Košičiarová, Zdenka Kádeková, Ľubica Kubicová, Kristí­na Predanocyová, Jana Rybanská, Milan Džupina, Ivana Bulanda
Format: Article
Language:English
Published: HACCP Consulting 2020-06-01
Series:Potravinarstvo
Subjects:
private label
traditional brand
marketing
marketing communication
packaging
consumer
blind test
Online Access:https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1272

Internet

https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1272

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