The impact of packaging on consumer behavior in the private label market – the case of Slovak consumers under 25 years of age

by Zdenka Kádeková, Ingrida Košičiarová, Vladimir Vavřečka, Milan Džupina
Published 2020-08-01

Comparative Analysis of Private Labels—Private Labels from the Point of View of a Millennial Customer in Slovakia, Czech Republic and Hungary

by Ingrida Košičiarová, Zdenka Kádeková, Milan Džupina, Ľubica Kubicová, Marek Dvořák
Published 2020-11-01

Rational and irrational behavior of Slovak consumers in the private label market

by Ingrida Košičiarová, Zdenka Kádeková, Ľubica Kubicová, Kristí­na Predanocyová, Jana Rybanská, Milan Džupina, Ivana Bulanda
Published 2020-06-01