Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies

Marketing Animal-Friendly Products: Addressing the Consumer Social Dilemma with Reinforcement Positioning Strategies

This article presents a conceptual framework that aims to encourage consumer animal-friendly product choice by introducing positioning strategies for animal-friendly products. These strategies reinforce the animal welfare with different types of consumption values and can therefore reduce consumers’...

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Bibliographic Details
Main Authors: Lenka van Riemsdijk, Paul T.M. Ingenbleek, Hans C.M. van Trijp, Gerrita van der Veen
Format: Article
Language:English
Published: MDPI AG 2017-12-01
Series:Animals
Subjects:
animal-friendly products
consumers
marketing
positioning strategies
social dilemma
Online Access:https://www.mdpi.com/2076-2615/7/12/98

Internet

https://www.mdpi.com/2076-2615/7/12/98

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