Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour

Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour

Show other versions (1)

The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and farmers'...

Full description

Bibliographic Details
Main Authors: Alexia Hoppe, Luciana Marques Vieira, Marcia Dutra de Barcellos
Format: Article
Language:English
Published: Sociedade Brasileira de Economia e Sociologia Rural 2013-03-01
Series:Revista de Economia e Sociologia Rural
Subjects:
Alimentos orgânicos
comportamento do consumidor
survey
Organic food
consumer behaviour
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032013000100004

Similar Items

Similar Items