Consumer behaviour towards organic food in porto alegre: an application of the theory of planned behaviour
The aim of this study was to investigate consumers' decision-making process, attitudes and values towards organic food throughout the employment of the Theory of Planned Behaviour, adapting the methodology from a European project. 450 consumers were interviewed at supermarkets and farmers'...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Sociedade Brasileira de Economia e Sociologia Rural
2013-03-01
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| Series: | Revista de Economia e Sociologia Rural |
| Subjects: | |
| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0103-20032013000100004 |