Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
Abstract In the fashion and retail industry, a group of startups, referred to as Direct-to-Consumer (DTC) brands, are proliferating. DTC brands are defined as e-commerce brands that sell directly to consumers, without retailer ‘middlemen’ like department stores. They typically begin as a purely onli...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2021-01-01
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| Series: | Fashion and Textiles |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s40691-020-00224-7 |