Is Honesty the Best Policy? Examining the Role of Price and Production Transparency in Fashion Marketing

by Naeun L. Kim, Gwia Kim, Lori Rothenberg
Published 2020-08-01

Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

by Byoungho Jin, Gwia Kim, Marguerite Moore, Lori Rothenberg
Published 2021-05-01

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands

by Naeun Lauren Kim, Daeun Chloe Shin, Gwia Kim
Published 2021-01-01