ATTITUDE AND PURCHASE INTENTION TOWARDS TEMPE PRODUCERS JOINING THE PROTESTS A Study in Central Java

ATTITUDE AND PURCHASE INTENTION TOWARDS TEMPE PRODUCERS JOINING THE PROTESTS A Study in Central Java

The theory of attribution has been widely used in marketing studies. However, this theory contains some limitations as well. Using the context of protests of tempe producers, this study aims at minimizing the limitations by integrating the attribution theory with collective action theories, prosocia...

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Bibliographic Details
Main Authors: Kresno Agus Hendarto, Basu Swastha Dharmmesta, B. M Purwanto, Moira M. M Moeliono
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2018-09-01
Series:Ekuitas: Jurnal Ekonomi dan Keuangan
Subjects:
producers’ protest, motives, empathy, attitude
Online Access:https://ejournal.stiesia.ac.id/ekuitas/article/view/37

Internet

https://ejournal.stiesia.ac.id/ekuitas/article/view/37

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