NORMATIVE MODERATORS OF IMPULSE BUYING BEHAVIOR

by Danes Jaya Negara, Basu Swastha Dharmmesta
Published 2003-01-01

WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYIN...

by Alfian Budi Primanto, Basu Swastha Dharmmesta
Published 2019-05-01

Antecedents to Intention to Engage in the Online Negative Word-of-Mouth Communication

by Dien Mardhiyah, Basu Swastha Dharmmesta, B. M. Purwanto
Published 2013-06-01

CORRELATION ANALYSIS BETWEEN THE SERVICE QUALITY, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY OF VIVA GENERIK PHARMACY IN SEMARANG

by Eva Monica, Basu Swastha Dharmmesta, Suci Paramitasari Syahlani
Published 2017-11-01

KONSEP PEMBELIAN KOMPULSIF: SEBUAH KETERPAKSAAN

by A - Alfitman, Basu Swastha Dharmmesta, Bayu Aji Aritejo
Published 2021-07-01

Relationship Marketing Estimation Model in Emerging Economies: Dyadic Versus Non-dyadic Approach

by Anton Agus Setyawan, Bernardinus M. Purwanto, Basu Swastha Dharmmesta, Sahid Susilo Nugroho
Published 2019-12-01

EXTENDED THEORY OF PLANNED BEHAVIOR AS MODEL OF ANABOLIC ANDROGENIC STEROID USE BY INDONESIAN BODYBUILDERS

by Shine Pintor Siolemba Patiro, Basu Swastha Dharmmesta, Sahid Susilo Nugroho, Bayu Sutikno
Published 2016-01-01

ATTITUDE AND PURCHASE INTENTION TOWARDS TEMPE PRODUCERS JOINING THE PROTESTS A Study in Central Java

by Kresno Agus Hendarto, Basu Swastha Dharmmesta, B. M Purwanto, Moira M. M Moeliono
Published 2018-09-01