Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

Environmentally sustainable versus aesthetic values motivating millennials’ preferences for wine purchasing: evidence from an experimental analysis in Italy

Abstract The interest in wine produced in an environmentally friendly manner is increasing in the global market among both consumers and producers. Moreover, numerous labelling and certification systems have been introduced to guarantee environmentally friendly production. Consumers can consider som...

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Bibliographic Details
Main Authors: Gianluigi Gallenti, Stefania Troiano, Francesco Marangon, Paolo Bogoni, Barbara Campisi, Marta Cosmina
Format: Article
Language:English
Published: SpringerOpen 2019-07-01
Series:Agricultural and Food Economics
Subjects:
Wine consumption
Carbon footprint
Winescape aesthetic
Choice experiment
Italian millennial generation
Online Access:http://link.springer.com/article/10.1186/s40100-019-0132-x

Internet

http://link.springer.com/article/10.1186/s40100-019-0132-x

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