Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

Consumer store experience through virtual reality: its effect on emotional states and perceived store attractiveness

Abstract Based on the stimuli-organism-response model, this study aims to examine whether consumers’ store experience through virtual reality (VR), compared to website experience, can attract them enough to perceive the online store as appealing. Two types of stimuli were developed for the experimen...

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Bibliographic Details
Main Authors: Byoungho Jin, Gwia Kim, Marguerite Moore, Lori Rothenberg
Format: Article
Language:English
Published: SpringerOpen 2021-05-01
Series:Fashion and Textiles
Subjects:
Virtual reality
Store attractiveness
Emotions
Sentiment analysis
Semantic network analysis
Online Access:https://doi.org/10.1186/s40691-021-00256-7

Internet

https://doi.org/10.1186/s40691-021-00256-7

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