Value Creation from Internationalization of Sugar Cane by-products: a multi-stakeholder view of artisanal cachaça production
Objective – The aim of this paper was to identify the strategies developed for internationalization in order to create value in the artisanal cachaça sector of Brazil. Design/methodology/approach – A multiple-case study was applied in two artisanal cachaçarias. we carried out in-depth, semi-str...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundação Escola de Comércio Álvares Penteado
2015-09-01
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| Series: | Revista Brasileira de Gestão De Negócios |
| Subjects: | |
| Online Access: | http://rbgn.fecap.br/RBGN/article/view/2134 |