Symbolic and Affective Motives, Constraints and Self-Efficacy among Romanian Car Buyers
Cars have long been considered goods that symbolize status, yet few studies integrate the impact of symbolic and affective motives on the car buying decisions, with even fewer studies focusing on the influence of these motives on Eastern European consumers’ buying behaviour. The aim of this paper is...
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| Format: | Article |
| Language: | English |
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University of Warsaw
2019-07-01
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| Series: | Journal of Marketing and Consumer Behaviour in Emerging Markets |
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| Online Access: | http://www.wz.uw.edu.pl/portaleFiles/5708-journal-of-m/no_9/JMCBEM_1(9)_Balau.pdf |