Symbolic and Affective Motives, Constraints and Self-Efficacy among Romanian Car Buyers

by Madalina Balau
Published 2019-07-01

Exploring the Link between Intention and Behavior in Consumer Research

by Mădălina Bălău
Published 2018-05-01

Self-efficacy and Individual Performance – Lessons from Marketing Research

by Mădălina Bălău
Published 2017-05-01

How Crowdfunding Works in Romania?

by Mădălina Bălău
Published 2016-05-01

The Influence of Market Context on Business Strategy, Competitor Imitation and Operational Effectiveness

by Madalina Balau
Published 2015-08-01

Rational Choice, Consumer Vulnerability and Empowerment: Diverging Economic Perspectives and Issues for Debate

by Mădălina Bălău-Ariton
Published 2013-05-01

Modelling the Choices of Romanian Consumers in the Context of the Current Economic Crisis

by Madalina Balau, Doinita Ariton
Published 2012-05-01