How to anticipate and manage customer satisfaction and brand loyalty by investigating emotional aspects in the B2B setting
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2020-06-01
|
| Series: | Management Science Letters |
| Online Access: | http://www.growingscience.com/msl/Vol10/msl_2020_189.pdf |