Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign—Research Steps, Development and Testing

Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign—Research Steps, Development and Testing

The objective of this study was to create/test a social marketing campaign to increase fruit/vegetable (FV) intake within Oregon Supplemental Nutrition Assistance Program (SNAP) eligible families. Focus groups (n = 2) and pre/post campaign phone surveys (n = 2082) were conducted in intervention coun...

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Bibliographic Details
Main Authors: Lauren N. Tobey, Harold F. Koenig, Nicole A. Brown, Melinda M. Manore
Format: Article
Language:English
Published: MDPI AG 2016-09-01
Series:Nutrients
Subjects:
low-income women
focus group
survey
nutrition
social media
Supplemental Nutrition Assistance Program (SNAP)
audience-centered positive messaging
health behavior messages
canned
frozen
Online Access:http://www.mdpi.com/2072-6643/8/9/562

Internet

http://www.mdpi.com/2072-6643/8/9/562

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