Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison

by Tracie (Tsun-Yin) Tung, Harold F. Koenig, Hsiou-Lien Chen
Published 2017-10-01

Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign—Research Steps, Development and Testing

by Lauren N. Tobey, Harold F. Koenig, Nicole A. Brown, Melinda M. Manore
Published 2016-09-01