Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector?

Do Ambient Conditions (Air Quality, Noise Level and Temperature) and Image Congruity Matter for Boosting Customer Approach Behaviors in the FSC Sector?

The present research presented a conceptual framework by uncovering the apparent role of ambient condition quality (in-flight air, noise level, and temperature), image congruity, love, respect, and perceived ticket price in increasing customer approach behaviors in the full service carrier (FSC) ind...

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Bibliographic Details
Main Authors: Heesup Han, Linda Heejung Lho, Antonio Ariza-Montes, Kyung-sik Lee, Hyungshin Baek, Luis Araya-Castillo
Format: Article
Language:English
Published: MDPI AG 2020-12-01
Series:Sustainability
Subjects:
full service carrier (FSC)
quality of ambient conditions
image congruity
FSC love
FSC respect
approach behaviors
Online Access:https://www.mdpi.com/2071-1050/12/24/10636

Internet

https://www.mdpi.com/2071-1050/12/24/10636

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