Investigating the Impact of Service Quality Dimensions on Reputation and Brand Trust
Purpose - The objective of this study was to investigate the impact of service quality dimensions on brand reputation and brand trust in Iran's Saderat Bank. Design/methodology/approach: The present study is applied in terms of objective and results of study and correlational type of descript...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Eastern Macedonia and Thrace Institute of Technology
2017-09-01
|
| Series: | International Journal of Business and Economic Sciences Applied Research |
| Subjects: | |
| Online Access: | http://ijbesar.teiemt.gr/docs/volume10_issue3/impact_service_quality_dimensions.pdf |