Effect of Customer Experiences on Consumer Purchase Intention

by Majid Esmaeilpour, Zahra Mohseni
Published 2019-09-01

Investigating the impact of viral message appeal and message credibility on consumer attitude toward brand

by Majid Esmaeilpour, Farshad Aram
Published 2016-12-01

Brand Communications and Customer Equity: The Mediating Role of Brand Knowledge and Word of Mouth Ads

by Kianoosh Moradi, Manizheh Bahreinizad, Majid Esmaeilpour
Published 2020-12-01

Segmenting Consumers in Social Networks Based on Social Motivations of Engagement in Electronic Word of Mouth Relationships

by Hamid Izadi, Manije Bahrinizad, Majid Esmaeilpour
Published 2019-03-01

Investigating the Impact of Service Quality Dimensions on Reputation and Brand Trust

by Majid Esmaeilpour, Amrollah Sayadi, Mahnaz Mirzaei
Published 2017-09-01

The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual Perception

by Zahra Mohseni, Majid Esmaeilpour, Manijeh Bahrainizad
Published 2020-08-01