Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices
Eye fixations on packaging elements are not necessarily correlated to consumer attention or positive emotions towards those elements. This study aimed to assess links between the emotional responses of consumers and the eye fixations on areas of interest (AOI) of different chocolate packaging design...
Main Authors: | Nadeesha M. Gunaratne, Sigfredo Fuentes, Thejani M. Gunaratne, Damir D. Torrico, Hollis Ashman, Caroline Francis, Claudia Gonzalez Viejo, Frank R. Dunshea |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2019-07-01
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Series: | Foods |
Subjects: | |
Online Access: | https://www.mdpi.com/2304-8158/8/7/253 |
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