Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices

Consumer Acceptability, Eye Fixation, and Physiological Responses: A Study of Novel and Familiar Chocolate Packaging Designs Using Eye-Tracking Devices

Eye fixations on packaging elements are not necessarily correlated to consumer attention or positive emotions towards those elements. This study aimed to assess links between the emotional responses of consumers and the eye fixations on areas of interest (AOI) of different chocolate packaging design...

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Bibliographic Details
Main Authors: Nadeesha M. Gunaratne, Sigfredo Fuentes, Thejani M. Gunaratne, Damir D. Torrico, Hollis Ashman, Caroline Francis, Claudia Gonzalez Viejo, Frank R. Dunshea
Format: Article
Language:English
Published: MDPI AG 2019-07-01
Series:Foods
Subjects:
emotions
familiarity
biometrics
consumer liking
Online Access:https://www.mdpi.com/2304-8158/8/7/253

Internet

https://www.mdpi.com/2304-8158/8/7/253

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